Eric Lizaola

ORIGINAL MUSIC & sound design AUDIO BRANDING

Original music, sound design and audio branding for agencies, production companies, brands and audiovisual work that needs an identity of its own.

Selected Work

Reel / 2026

Advertising & Agencies

Music and sound design for brands and campaigns.

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Music & Film

Composition and score for film, shorts and passion projects.

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Music

Services

01 / Identity

Sonic Identity

The strategy behind the sound: tone, emotional arc and the sonic identity of a brand, held across every decision.

Concept · Sonic palette · Audio Branding

02 / Texture

Sound Design

Textures, transitions and effects that give the image physical weight: movement, tension and depth, without crowding the edit.

SFX · Foley · Transitions

03 / Production

Music Production

Production, arrangement and mixing at release standard, from demo to master, ready to ship.

Production · Arrangements · Mixing

04 / Music

Original Music

Score, advertising music and songs with their own identity, written for the specific weight of each project.

Score · Advertising music · Songwriting

05 / Voice

Voice & VO

Voiceover for spots, e-learning, social campaigns and explainers, with a trusted voice of my own and a network of subcontracted voices depending on what the project calls for.

Spots · E-learning · Social & explainers

06 / Direction

Creative Audio Direction

Strategic guidance for deciding what needs to be felt, what needs to move forward and what should stay in memory.

Narrative · Supervision · Identity

Need something else?

Approach

Sound isn't decoration.
It's what gives an image purpose, rhythm and memory.

Your project already has a story, a tone and an intent before the first note ever plays. My job is translating all of that into music and sound. From a 15-second ad to the full score of a short film, I build the sonic dimension so image, narrative and rhythm move in exactly the same direction.

Common Questions

FAQ / 2026
View frequently asked questions
How much does this cost?
It depends on length, complexity, number of deliverables, usage rights and turnaround. I'd rather quote once I understand what you need than hand you an arbitrary number with twenty asterisks attached. If you've got a set budget, tell me upfront and we'll figure out what it can do.
Who owns the rights to the music?
Ownership and usage rights are defined clearly before work begins. Depending on the project, the licence is tailored by media, territory, term and level of exclusivity.
What if I needed it yesterday?
It can be done, for a rush fee. Quality doesn't get sacrificed, not even for speed.
Why original music instead of stock?
Stock is up for grabs for anyone, which makes it just as easy to forget. The longer you wait to sound different, the easier you're making it for your competition.
Do you work with AI tools?
I can integrate AI tools when they genuinely improve the process, never as a substitute for creative judgement. Direction, musical decisions and responsibility for the final result remain human.
Can you write something that sounds identical to a well-known reference?
I look at what makes that reference work, its instrumentation, rhythm, structure or era, and use those principles to build something original. The goal isn't to clone someone else's piece, which is an unnecessary legal risk, but to capture its essence and turn it into something of its own.
How many revision rounds are included?
Each proposal states the number of revision rounds clearly, so we can refine the work with purpose without turning the process into endless exploration.
Do you work with clients outside Mexico?
Yes. I work remotely with agencies, production companies and creators, delivering files ready to slot into their post-production workflow.