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Eric Lizaola

From the brief to the final mix

Behind the Sound

Practical guides to commissioning original music, briefing a composer and choosing sound for film and advertising.

How to brief a composer

Define the role of the music, references, edit, deliverables and budget before commissioning a score or advertising cue.

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Original music or a library track?

Compare custom composition and library music for advertising, short films and brand content through timing, dialogue, versions and scope.

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Commercial music licensing: use without ownership

How music licences work for advertising and film, what a licence should cover, and why using a composition does not require owning it.

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